Content Distribution Leaders’ Roundtable: Unlocking the Power of Profitable Partnerships

Session details:

This session will bring together top industry executives and experts to discuss the latest strategies in content distribution, with a focus on high-value deals and strategic partnerships. Panelists will explore the challenges and opportunities in negotiating content licensing, distribution rights, cross-platform partnerships, and monetization strategies in today’s rapidly changing media landscape. 

• What are the most impactful trends in content licensing (e.g., content bundling, IP partnerships)? 
• What makes a partnership successful in today’s content distribution landscape? And what types of partnerships prove most effective in growing a content catalog and attracting new subscribers?  
• How to use audience data and viewer analytics to structure partnerships that maximize both viewership and monetization? Are data-driven deals the future of content distribution?
• How are media organizations with D2C platforms deciding what to license and what to keep?