Presentation: YouTube is the New TV
Thu, Jun 12
|
02:20 PM - 02:40 PM
Adams C - D
Session details:
YouTube is the most watched streaming platform on TV in the US, and the platform continues to evolve how content is consumed. In this keynote presentation, YouTube’s Head of TV & Film AVOD Partnerships, Fede Goldenberg, will highlight best practices for Media companies to utilize the platform as a powerful tool for global audience reach, engagement and revenue generation. Fede will share innovative approaches, new features, trends and tips on how to build & distribute IP that resonates with the young and global audiences who come to the platform everyday.