Track Keynote: Unlocking Attention: How IRCODE Transforms TV Into a Second-Screen Conversion Engine

Session details:

Streaming TV has an attention problem and a conversion gap. IRCODE changes that. In this session, IRCODE CEO Matty Beckerman demos the tech that’s redefining how we monetize video. Built for networks, streamers, creators and advertisers, IRCODE turns any visual into an interactive experience–shoppable, clickable, and measurable–in real time, without overlays or QR codes. See how a new second-screen layer is opening up a frictionless channel for marketing, sales, and engagement across all formats of TV and content.