Buyers Panel: PMP Bundles vs Direct Ad Deals: Strategies for the Modern Advertiser
Thu, Jun 12
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03:45 PM - 04:15 PM
Juniper C
Session details:
- How do PMP Bundles and Direct Deals compare when it comes to measuring campaign performance and ROI?
- Does one approach allow for better creative alignment with campaign objectives?
- Can a hybrid approach between PMP and direct deals unlock new efficiencies?
