Keynote Fireside Chat: More than Just Streaming: Where AI-powered Content Discovery Meets Consumer Choice

Session details:

In today's streaming landscape, viewers around the world are making choices about what to watch, listen to, and buy every second of every day – and they are making those choices on Amazon. Fire TV represents a unique intersection of Amazon’s customer-obsessed approach and advanced advertising capabilities, with 250MM devices sold for incredible global reach. We’re laser focused on engaging customers from the moment they turn on the TV by getting them into great content fast and discover new favorites, constantly improving and personalizing our experience using AI and LLM models. Fire TV is revolutionizing full-funnel advertising by connecting brands with these valuable audiences throughout their entire streaming journey to deliver efficient reach through our advanced targeting capabilities and simple buying solutions unlocked by AI delivering. Join Charlotte Maines, Director of Fire TV and Devices Ads and Dade Hayes, Business Editor at Deadline, to discover how you can capture customer attention more effectively, on the biggest screen in the home.