Opening Keynote Fireside Chat with Paramount Streaming

Session details:

Paramount Streaming’s Chief Marketing Officer and Chief Data Officer Domenic DiMeglio joins Reuters entertainment business correspondent Dawn Chmielewski to discuss the power of data-driven growth strategies and creative brand marketing to drive streaming growth and engagement in an increasingly dynamic entertainment landscape. 

As the streaming market continues to rapidly evolve, with options abound for consumers across subscription-based and free services, driving acquisition and retention is increasingly more important. From creating breakthrough brand strategies & campaigns, to using data to inform launching the next big  streaming hit series, to partnering with theatrical and linear divisions to bring blockbuster movies and multi-platform Sports and TV hits s to streaming, DiMeglio will share key takeaways on how Paramount Streaming has navigated a complex ecosystem to become a leader in both SVOD and FAST.