Panel: The Future of Local TV
Wed, Jun 11
|
11:35 AM - 12:10 PM
Juniper A
Session details:
As digital players ramp up local ad sales and create their own regional content, traditional broadcasters are at a crossroads: adapt or risk irrelevance. Is news their lifeline, and how do they measure its impact? With RSNs crumbling, could local TV reclaim its role as the home for live sports? This panel unpacks the shifting economics, ad opportunities, and innovations shaping the next chapter of local TV.
