Keynote Presentation: New Approaches for Hyper Local Audience Growth

Session details:

In this talk, you will hear from one of the largest local broadcasters in the US and learn more about how they are engaging digital strategies to engage with their audience, reach new and unique viewers, and understand how existing libraries of content and new approaches to programming have driven success for their team.  This conversation will give attendees a front row seat to learn more about how today's broadcaster is leaning into digital strategy to build their brand and use streaming media as a new and emerging pathway to their audiences, even offering exclusive content that the viewer can't access anyone else.