From ACR To Action: How AI Is Rewriting FAST Discovery on Connected TVs

Session details:

FAST is evolving – from broad promos to precision moments. In this lightning talk, Daniel Sieberg, CEO of ScreenGeni.us, will share early insights from a new partnership with a major smart-TV OEM (unnamed) using machine learning and ACR/TV-ID data to transform how viewers discover FAST channels. By analyzing behavioral patterns across millions of devices, we’re generating up to 40 dynamic customer segments and delivering personalized “ad cards” within the TV OS itself – so each household sees the most relevant FAST channels at the right time. This session will reveal how AI/ML-powered navigation can boost engagement, lift tune-in, and supercharge ad sales teams with precision audience intelligence.