Agentic AI and the New Creative Workflow for Streaming TV Ads

Session details:

Agentic AI is transforming how Streaming TV campaigns are created, reducing production cycles from weeks to hours and enabling advertisers to generate, adapt, and refine high-quality assets with greater speed and flexibility. This session provides a technical and practical look at how agentic AI systems function and can be applied to creative development.

Nikhil will dive deep into how conversational agents can support the full creative workflow. The hands-on talk will cover the entire workflow from ideation and product research to producing production-ready video, audio, and display ads. The session will also cover how advertisers can repurpose existing assets for new formats, including Streaming TV, while maintaining human control and editorial oversight.

Attendees will gain practical guidance, including best practices for adopting agentic AI, ways to integrate AI-assisted workflows into current creative processes, and strategies for using AI to expand creative possibilities without sacrificing brand quality or control.