AI, Metadata, and the New Economics of Streaming: How Smarter Data Will Drive the Next Wave of Monetization

Session details:

As streaming enters a new era shaped by signal loss, fragmented data, and rising advertiser expectations, the industry is reassessing what truly drives growth. Increasingly, the answer points to one foundational asset: data – specifically, how it’s structured, standardized, interpreted, and activated. This panel will discuss how AI, metadata intelligence, and modern measurement strategies are redefining monetization across streaming.

The panel will explore:

• How AI and machine learning are uncovering new monetization opportunities across content libraries
• Why metadata quality and standardization have become central to programmatic growth
• How contextual and semantic data can enhance targeting in a privacy-first world
• What collaboration will look like as publishers, DSPs, and measurement providers push toward more interoperable systems

Attendees will walk away with a deeper understanding of how smarter data infrastructure and AI-driven insights are reshaping the economics of streaming – and what it will take to build durable, future-proof monetization engines. Panelists would include leaders in data science, ad operations, programmatic strategy, measurement, and platform monetization from publishers, DSPs, SSPs, and analytics partners.