Broadband Is the New Bundle: How ISPs Are Rewiring Streaming Monetization

Session details:

Streaming growth is hitting a wall for many services, while broadband providers (ISPs) are searching for new revenue and stickier bundles. This session shows how ISPs are becoming the next great aggregation and monetization layer for streaming, using virtual “streaming wallets,” credits, and co-branded journeys instead of legacy video bundles. Jason Cohen, CEO of MyBundle, will share data and case studies from hundreds of ISP partners on:
• innovative subscription and pricing models built around connectivity
• content and distribution strategies that respect consumer choice
• structuring win-win strategic partnerships between ISPs and streamers

But it's not just subscriptions alone that matter.  Success comes from helping consumers simplify content discovery and we’ll also touch on how AI-driven recommendations and segmentation can be used to improve acquisition, upsell, and retention for both ISP and streaming services.