Context Is King: Endemic Advertising on CTV

Session details:

As Connected TV advertising continues to grow, endemic brands, those naturally aligned with streaming and entertainment, are discovering unique ways to engage viewers in relevant, contextual moments. This session dives into how CTV platforms, adtech partners, and agencies are using endemic advertising to strengthen brand connections, boost performance, and enhance the viewer experience. Industry leaders will discuss what makes endemic ads effective, how to measure their impact, and why context may be today’s most valuable currency in CTV. Potential moderators include Alan Wolk, with participants from Teads, Bloomberg, or Tastemade.