Creating a holistic premium ad and CTV ecosystem

Session details:

As audiences fragment across platforms and formats, the industry requires a rethink on how bespoke, high-quality creative can work with the existing CTV ad ecosystem. Brands want flexibility, creativity and increased efficiency for incremental reach, and viewers expect relevance without disruption. However, delivering quality at scale that can achieve this requires new ideas around creative development, data usage, measurement, and cross-platform consistency. This session would explore the intersection of creativity, tech, and consumer expectations as the ad ecosystem in streaming continues to evolve beyond the CTV pillar.