CTV Playbook: Building Standards Together, Inspired by Broadcast

Session details:

As Connected TV grows, the ecosystem faces a key challenge: how to create industry standards like those long established in broadcast. This panel explores how platforms, publishers, ad tech partners, and brands can collaborate to bring clarity, consistency, and measurable impact to CTV advertising. Join industry leaders as they discuss technical interoperability, measurement, and best practices for standardization. Moderator Maria Aguerte from Omdia could guide the conversation. Participants may include another platform like Samsung, ad tech partners such as Magnite or Equativ, and of course Whale TV’s Chairman, Dr. Jack Gao.