Democratizing CTV for Nonprofits: How AI and Donated Media Are Expanding Reach, Driving Impact, and Transforming Social Good

Session details:

For nonprofits, premium CTV advertising has long been out of reach, not because it lacks impact, but because it is expensive, complex, and difficult to access. While brands can invest heavily in campaigns and data-driven optimization, mission-driven organizations have traditionally struggled to reach audiences at scale or measure outcomes with confidence.

In this session, AdGood’s CEO & Founder Kris Johns will share how innovation is democratizing CTV for nonprofits. Drawing on AdGood’s unique model of transforming unused or donated CTV inventory into a charitable resource and leveraging AI-powered tools like the GenAI Ads Manager, Kris will explore how organizations can create professional-quality 30-second commercials in minutes and deploy campaigns that reach millions of viewers at up to 70 percent below market rates.

The discussion will highlight real-world examples of cross-industry partnerships with publishers, platforms, and technology providers that unlock scale, affordability, and brand-safe placements. Kris will also explain how nonprofits can measure success through view-through attribution, connecting ad impressions to website visits, donations, and engagement.

Attendees will gain actionable insights on maximizing reach, optimizing campaigns, and scaling impact, while understanding broader trends showing how AI, donated media, and strategic partnerships are reshaping the CTV landscape for mission-driven organizations. Whether presented as a case study, fireside chat, keynote, panel, or workshop, this session provides practical guidance for leveraging premium CTV creatively, strategically, and efficiently even with limited budgets.