FAST, Cheap, or Out of Control? Brand Creative in the age of FAST

Session details:

The slimmer profit margins of the FAST world have forced a rethink of how brands build, budget and express their voice—and what’s truly necessary versus what’s just legacy. The old cable-era mindset of big-budget promos and sweeping channel rebrands doesn’t fit today’s audiences or realities. Yet identity still matters. The calculus has to change: faster cycles, sharper flexible strategy, and real-time insight into what works and what doesn’t. Creative leaders behind multiple FAST brands come together to share hard-won lessons and new ways forward in this rapidly evolving space.