Harnessing AI to Drive Smarter Audience Engagement and Streaming Performance

Session details:

Streaming has transformed how audiences engage with content, forcing advertisers to evolve in order to capture attention. In this session, David Rudnick, Chief Technology Officer at LG Ad Solutions, will share actionable insights on how AI is reshaping audience engagement, creative optimization, and campaign measurement across streaming platforms.

Drawing on real-world examples, Dave will explore strategies for:

• Using AI-driven audience segmentation to deliver highly relevant campaigns, without compromising privacy
• Integrating cross-platform data to gain a holistic view of reach, frequency, and engagement
• Leveraging intelligent automation to optimize creative placement and improve operational efficiency

Attendees will learn best practices for bridging data science and marketing strategy, fostering collaboration across teams, and scaling AI-driven approaches to drive measurable outcomes. Dave will provide actionable takeaways to benefit media planners, marketers, and content creators, allowing them to enhance audience attention and improve campaign performance. By the end of this session, participants will understand how to responsibly deploy AI to boost discovery, engagement, and monetization in streaming, positioning themselves for success in a rapidly evolving media landscape.