How AI and Experience-First Thinking Will Redefine the Next Decade of TV Advertising

Session details:

As AI floods the industry with low-quality, auto-generated content, Jacqueline Corbelli, Founder & CEO of BrightLine, offers a clear vision for what television must become: AI-driven and genuinely viewer-centric. Today, every platform claims to offer “interactive formats,” yet most are shallow, easily replicated, and focused on efficiency over experience. Jacquie shows how AI can move beyond basic interactivity to create meaningful, high-value television that respects the viewer. Drawing from BrightLine’s evolution—from linear TV to CTV and now into agentic, AI-powered engagement—she shares insights from working with the world’s top streamers and brands, including data proving engagement lifts metrics across the funnel. Informed by her recently published book, Changemaker, this session equips leaders to rise above the noise, innovate with intention, and build experiences that deliver lasting value for both viewers and advertisers.