How Broadcasters Are Dipping Their Toes into FAST

Session details:

As the FAST landscape matures, traditional broadcasters are beginning to test the waters — experimenting with free, ad-supported streaming as both a complement and an extension to their existing linear and on-demand services. This panel brings together leading voices from broadcasters, FAST platforms, and adtech partners to discuss what’s driving this shift, what strategies are emerging, and how legacy TV players can leverage FAST to reach new audiences without cannibalizing their core business.

Potential moderator: Marion Ranchet
Suggested Speakers: Broascasters, adtech company