From Impressions to Outcomes: How Performance CTV, AI, and Mid-Market Disruption Are Rewriting the Rules of Streaming Advertising

Session details:

CTV is moving beyond its experimental phase and into a new era defined by performance, accountability, and AI-driven efficiency. The shift from buying impressions to buying outcomes is accelerating across the ecosystem, with advertisers demanding clearer attribution, unified data, and automated workflows. At the same time, the explosive rise of mid-market and local advertisers – fueled by self-serve tools, ZIP-level targeting, and expanded access to premium inventory – is reshaping how platforms build, price, and measure CTV campaigns.

The panel will explore:

• How AI agents and intelligent automation are transforming planning, optimization, and measurement
• The migration from exposure metrics to true business outcomes
• Why mid-market and local advertisers represent the fastest-growing segment in CTV
• The impact of sports streaming, premium inventory, and new creative formats – including interactive and shoppable ads

Attendees will gain a clear understanding of the forces driving CTV’s performance era and what it will take to build sustainable, outcome-centered strategies. Panelists would include executives leading growth, data, measurement, and monetization strategy across streaming platforms, ad tech companies, and mid-market brands.