Key Considerations to Grow Ad Revenue for FAST & AVOD Publishers

Session details:

Greg will provide insights from recent trends and research to highlight key considerations that can help FAST & AVOD publishers improve their ad monetization:

·       Price:  According to Comscore, Hours of Viewing for FAST have increased 43% YOY.    So does that mean that publishers should increase CPMs?   Probably not, as advertising spend has not followed viewership trends, leading to excess supply and an overall drop of CPMs of approximately 30%.   Learn how to optimize price and revenue.

·       Finding the Right Buyers:  While agency holding companies with large brand clients might seem like the obvious hunting ground, most large advertisers are not buying FAST & AVOD or are just dipping their toe in the water.   Meanwhile, midsized and performance agencies, with ROI goals and shorter planning cycles, are diving in.

·       Passing Metadata & Contextual Signals:   According to eMarketer, more than 84% of CTV advertising will be transacted via programmatic transactions in 2025.   But a  majority of publishers do not pass basic metadata such as content title or ID to SSPs and DSPs.   And most publishers are not taking full advantage of contextual targeting opportunities.  Learn how easy fixes can improve fill and CPMs.