Live Sports TV Ad Campaigns Can Double Sales Lift

Session details:

 Brands spend $12.4 billion on live sports, but often gain little insight into how each ad translates into business results. Marketers can gain greater visibility into the performance of their live sports ad campaigns by combining billions of deterministic online and in-store transactions with sports fan media consumption and ad exposure. By understanding which sports and leagues their customers- and competitors' customers- engage with, they can activate precise targeting and optimization, and ultimately maximize ROAS. For example, Affinity Solutions found that integrating live sports into TV advetising campaigns can double sales lift from 8% to 17%, depending on the sports involved. 

This panel will include a mix of industry leaders discussing findings from Affinity Solutions' Fansactions, providing advertisers with a roadmap on how to create more effective live sports TV ad campaigns.