Monetizing Hyper-Local Audiences in CTV & FAST

Full schedule

Session details:

The 2026 elections will increase demand for hyper local ad inventory. 

The power video combined with new data and trageting systems will enable CTV to capture the lion's share of this spend.

How do publishers and buyers prepare for this trend? Specifically what role can SSP's, DSP's, and agencies play in helping to make meanginful connections with hyper-local audiences?

Can digital out of home (DOOH) also play in this space?

This disucssion will combine publisher representitives, platfrom represintives and buyers to discuss what is real opportunity and what is not. 

 

Speakers:

Justin Henry
Justin Henry Partner Worthington Media Group
Format :
Leaders' Roundtable/Panel
Tags:
Monetization & Growth , CTV Advertising , Audience & User Experience , FAST

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