Programming That Performs: How Culturally Aligned Content & Smart Scheduling and Distribution Create Breakout Hits
Session details:
Viewers prefer relevance over volume. FAST and CTV platforms are finding that programming success comes less from churning out content and more from cultural fluency and community-driven viewing patterns that feel organic to the audience. The next era of programming will reward platforms that not only surface the right content, but do so in ways that reflect how real people discover, watch, share and return to stories that resonate.
This panel will bring together leaders who will explore how content builders can design programming and distribution strategies that serve both audiences and partners, while driving measurable engagement rather than passive tune-in. At the forefront of this discussion is Daniel Schneider, Head of Business Development & Distribution Partnerships at Revry, who has a 25-year track record across Hollywood, digital, streaming and content partnerships. Daniel’s experience spans strategic distribution, programming strategy and branded content development, and he brings a practical operator’s lens to what it takes to make partnerships impactful rather than simply promotional.
Revry’s own viewership data demonstrates this shift: More than 31% of viewers first discover Revry on a connected TV or smart TV app, and a third (33.3%) continue to watch via partner apps such as Samsung TV Plus or Pluto TV. These insights directly inform how programming is timed, where channels are positioned and how different platforms serve different segments of the audience lifecycle.
Revry will demonstrate its programming strategy across FAST, where the brand moved from passive CTV impressions to true appointment viewing. By using marathon blocks to encourage binge behavior and scheduling weekly Sunday episode drops supported by in-bar events, Revry concentrated audience time and dramatically deepened engagement viewing across FAST channels, resulting in 68% of app hours consumed on these strategically programmed titles and watch-time levels 55× higher than an average title.
The goal of this session is to provide attendees with a pragmatic framework for structuring CTV/FAST partnerships, programming for specific communities, and leveraging real behavioral data to guide data distribution and scheduling choices.
