Quantifying "Premium" Through Attention Signals in the Bidstream

Session details:

As streaming shifts toward programmatic buying, the focus often narrows to audience data alone. Without clear signals, it’s hard to distinguish between a viewer casually streaming and one fully engaged with a marquee program from a leading streaming platform where they’re more likely to notice the ads.  
This session helps publishers solve for this and reach audiences when they’re the most attentive by unveiling proprietary research using biometric data to isolate the signals that indicate premium ad opportunities in the bid stream - from ad pod design to content qualities - to prove why certain placements generate higher engagement and deserve higher value. 

Attendees will leave with an understanding of what signals drive outsized advertiser value - higher audience engagement and brand recall, and how to: 
- Enable these signals in the bidstream 
- Leverage these high value placements today