The Rise of Identity-Driven Ad Exchanges and What Revry’s PrismRiot Signals for the Industry

Session details:

FAST is continually evolving, and the next wave of growth isn’t coming from bigger libraries or broader reach. It’s coming from smarter, more intentional culture-led audience strategies. In this fireside chat, Revry COO and PrismRiot president Alia J. Daniels, breaks down how Revry built PrismRiot, a CTV ad exchange solution that gives advertisers access to the LGBTQ+ audience and puts identity and first-party data at the center of FAST monetization.

She will share what Revry has learned from running one of the only LGBTQ+ streaming networks, why the company created an exchange tailored to culturally specific audiences, and how that approach has already delivered stronger returns for publishers and advertisers. To date, PrismRiot has delivered 33% more impressions and 60% YoY revenue growth for publishers. In addition, Revry’s partnership with REVOLT has introduced 10 million uniquely opted-in Black Gen Z and Millennial viewers into PrismRiot, creating one of the most powerful multicultural audience marketplaces in streaming. The LGBTQ+ and Black communities wield a significant amount of annual purchasing power in the U.S., totaling $3 trillion collectively. 

The discussion will break down how the industry’s shift toward privacy, data ownership, and culturally aligned audiences is reshaping FAST. Alia will show why advertisers are increasingly prioritizing platforms that can offer protected, first-party data and meaningful connections to specific communities and how those factors directly impact brand favorability, purchasing power, and CPM performance. Attendees will walk away with a clearer understanding of why culture-led audience strategies may become the most reliable path to sustainable revenue in the years ahead.