Storytelling That Scales: Building Authentic Brand Connections in the Creator Economy

Session details:

As brand and creator collaborations become increasingly central to marketing, authenticity and scalability have emerged as the true measures of success. This panel brings together creative, media, and platform leaders to discuss how values-based storytelling and smart production models are reshaping the ways brands reach and engage global audiences.

Jonathan Shrank, VP of Streaming & Content Partnerships at TheSoul Group, will join fellow industry experts to explore how partnerships anchored in creative synergy can deliver high-quality production, multi-platform reach, and measurable engagement without compromising authenticity or cost efficiency. The conversation will highlight real-world examples, including collaborations with partners such as Hasbro and Crayola, that demonstrate how to align values, storytelling, and scale for impact.

Whether you’re a brand marketer, content producer, or creator, this discussion will unpack practical strategies for creating story-first campaigns that generate true audience connection across social, digital, and streaming platforms.

Key Takeaways:

• How brands and creative partners can align values and narratives to produce authentic, story-first content that resonates with audiences.
• Scalable production strategies that deliver premium storytelling and performance while maintaining cost efficiency.
• Proven ways to combine creativity, reach, and monetization to maximize the impact of branded content across platforms.