Straight to the Source: How Creator-Produced Originals Become Valuable IP for Streaming

Session details:

With production costs skyrocketing and the creator economy booming, everyone’s been chasing creators — but very few have cracked how to turn creator-led content into formats that truly work for streaming. A new model is emerging: commission fast, affordable, talent-driven originals built specifically for FAST and CTV distribution, with smart pathways for licensing, renewals, and long-term franchise potential. This panel explores that shift and breaks down how Tastemade leveraged an existing creator relationship to develop a fully custom original series designed for multi-platform success. We’ll discuss why this approach is resonating now, how it outperforms traditional production economics, and how brands can build creator partnerships that are both financially sound and strategically future-proof.