Unlocking Growth Through FAST Channel Content Partnerships & Content Discovery

Session details:

As the Free Ad-Supported Streaming TV (FAST) ecosystem matures, platform operators and content owners face two simultaneous challenges: securing differentiated, high-performing content and ensuring audiences can actually find that content in an increasingly crowded landscape. This session explores how strategic content partnerships, creating compelling themed channels, and using creative ways to promote the channels.

Drawing from real-world experience building, launching, and scaling FAST channels (RVTV, Wine Watches & Whiskey, ONTV4U), I can share actionable frameworks for evaluating content deals, structuring partnerships, and optimizing channel visibility across the major platforms.