Unlocking the Next Phase of CTV: How AdTech Innovations Are Reshaping Viewer Engagement

Session details:

CTV advertising is entering a new phase – one defined by smarter programmatic infrastructure, deeper cross-industry collaboration, and rapidly expanding interactive ad capabilities. As platforms, OEMs, and media partners work more closely than ever, advertisers are gaining access to richer creative opportunities and more engaging viewer experiences.

Panelists will discuss:

• How programmatic advancements are streamlining the path from campaign idea to execution
• How OEMs, publishers, and agencies are collaborating to unlock premium inventory and creative possibilities
• How interactive and viewer-initiated ad formats are elevating engagement and discovery

The panel will feature leaders from OEMs, agencies, streaming platforms, and ad tech who can speak to how programmatic evolution, cross-industry partnerships, and interactive ad innovation are collectively redefining the viewer experience in CTV.