VP - Global Growth

Session details:

As broadcasters and cable programmers increasingly service audiences across platforms, schedules, and formats, it is becoming increasingly important to sell, deliver, and report on advertising campaigns in a unified and holistic manner with deep insights available for the advertiser.

This has often meant managing mutliple parallel workflows and combining data from disperate systems just to have a basic view of cross-platform campaigns. In the new era of direct sold, programmatic guaranteed, and fully auctionable and addressable advertising it is becoming essential for publishers to have tools available that allow their ad sales, operations, and finance teams to work collectively to capture the most revenue possible across multiple sources of demand. 

This presentation desribes how both legacy broadasters moving into streaming and digital first publishers are expeiencings similar issues, and solving them using tools that advance their businesses efficiency and overall profitability by consolodating onto best-in-class order management, traffic, billing, and reporting platforms that deliver holistic advertising management consoles across the enterprise.