What Streams May Come: The SVOD Content Landscape in 2026 and Beyond

Session details:

The streaming content landscape has already changed profoundly in the post-peak TV era, but with the media sector poised to transform dramatically yet again, what does the future of streaming film and TV hold?

This presentation from Luminate, the preeminent entertainment data and insights company, will aim to answer that question, with a deep dive into key trends in streaming original content. Extensive data from Luminate’s Film & TV analytics and Streaming Viewership (M) product will illuminate these trends, while Luminate Intelligence analyst Tyler Aquilina discusses the wide-ranging implications for the media business.

With expert insights and exclusive data, this session will offer a valuable look at how content factors impact the business side of media and vice versa, while charting the way forward for a challenged and unpredictable industry.

Key Discussion Topics:

Streaming Engagement: Where is engagement growth coming from as more viewers shift to streaming? Netflix is the dominant engagement generator, but is its lead slipping? How are the other major players drawing viewers in the attention economy?
Top Streaming Hits: Netflix is no longer the undisputed champion when it comes to the biggest hits. Where are the new SVOD blockbusters coming from and what does this mean for the business?
Theatrical Movies Fuel Streaming Engagement: Straight-to-streaming films had a comeback moment in 2025, but theatrical titles are still the most valuable engagement generators on the film side. How will Hollywood respond as the theatrical business appears more threatened than ever?
Streaming’s Most Valuable Genres: Where is engagement coming from on streaming, and what genres offer opportunities for greater investment?

Expect a data-driven, insightful look at the streaming content landscape, the business of film and TV and what comes next for streamers.