What's Up With Netflix?
Session details:
Every 6 months for the past 2 years, Netflix has been releasing "usage data," in a form that is difficult to gain any insights from. At Stream Metrics, we have matched the Netflix viewing hours data with our own proprietary Titles database and analyzed the data from many perspectives - Originals vs. Acquired titles, Country of Origin, Exclusivity, Genre, and more. And now, for the first time, we've put together a longitudinal view. Ever wondered how viewing on Netflix is shifting, whether they acquire content that's similar to their successful Originals, or even what constitutes a "success" and how that has changed over time? This presentation will answer those questions and more, giving content sellers and competitor platforms alike insights which will help them make better content decisions - with Netflix, with others, and for the benefit of consumers!