Writing a New Playbook on Sports Discovery

Session details:

Live sports remain the ultimate appointment viewing, yet for dedicated fans and casual viewers alike, finding the game has become harder than watching it. The core problem? Sports rights have fragmented across an ever-expanding array of direct-to-consumer streaming services and linear channels. To illustrate the current situation, an NFL fan would need access to 9 different services in order to catch every game.

The lack of a universal reference point for cross-platform sports availability results in viewer frustration. This is not just a consumer problem; it's a massive missed opportunity for platforms and rights holders to drive engagement and monetization of valuable sport content 

The session brings together executives from around the streaming and sports ecosystems for a lively discussion on how to rewrite the playbook on sports discovery. Together, they’ll discuss efforts to deliver seamless sports hubs that enable viewers to easily find and watch the live games and related programming that they want to feed their fandom. And the benefits such user experiences bring in terms of engagement, loyalty and monetization.