Panel: Navigating the Bumpy Waters of CTV Monetization
Thu, Jun 12
|
01:35 PM - 02:10 PM
Juniper A
Session details:
In this session, leaders in CTV monetization from FAST, AVOD, and linear distribution models discuss how they have addressed marketplace dynamics to stay on top. They will answer questions including:
- How can niche players differentiate their inventory to capture audience and advertiser attention?
- What does the future hold for FAST inventory as premium supply continues to expand?
- What will it take to unlock a greater share of the $60 billion linear ad spend and transition it to CTV?
- How are media plans evolving as advancements in ad tech reshape the advertising landscape?
