Presentation: Cutting Through the Clutter: How WBD’s NEO is Redefining Media Buying

Session details:

Media buying has grown increasingly cluttered with intermediaries, hidden fees, and fragmentation. For advertisers, this complexity often results in diminished ROI and campaign inefficiency. Join Huda Kazi as she shares how WBD is tackling these challenges head-on with NEO, a next-generation automated media buying solution that is set to deliver greater value for brands with greater transparency, enhanced reporting, and a direct, cost-effective approach to media investment for all types of buyers.