Research Debate: Which Measurement Matters Most: Content vs. Advertising

Session details:

Two teams compete, using National High School Debate Club Rules on what each argues is THE most important measurement metric for the Streaming Era. A thought-provoking discussion between top media researchers on audience behavior, data-driven content strategies, and the impact of analytics on media consumption.

Moderator: Evan Shapiro, Cartographer 

TEAM 1: Advertising
Manu Singh,  Chief Data & Innovation Officer, National CineMedia (NCM)
Justin From, Head of Insights, Samsung Ads 
Fred Black, Research Director, Ampere Analysis  

TEAM 2: Content 
Jon Giegengack, Founder & Principal, Hub Entertainment Research
Michelle Gelman, Global Head of Content and Core Products, Nielsen
Joshua Cohen, Founder & COO, Tubefilter