AI assisted Creativity and Metadata: The Productivity Shift Coming to Streaming

Session details:

Streaming is entering a new era, one where content alone isn’t enough. Engagement is won by experiences: smarter discovery, personalised visuals, and editorial workflows that scale without sacrificing creativity. Yet today, most platforms still rely on manual processes, generic artwork, and metadata pipelines that can’t keep up with exploding content volumes or shifting audience behaviour.In this session, we’ll explore how AI is reshaping the creative and operational backbone of streaming—from marketing assets to content discovery.We’ll look at how AI can supercharge creative workflows by automatically generating quality clips, trailers, and thumbnails tailored to tone, mood, and character presence. The result: faster campaign production, higher click-through rates, and dramatically improved content testing at scale.We’ll also go one level deeper: using the same AI-generated insights to transform the viewer experience. When a platform understands emotion, visual style, and story structure, not just keywords, it opens the door to Netflix-level personalization for every streaming service.Editorial teams gain AI-powered tools that support curation, accelerate workflows, and make smarter programming decisions. Viewers get artwork, previews, and recommendations that feel bespoke, cinematic, and human—not generic.By the end of this session, attendees will walk away with a framework for how AI is shifting the future of streaming operations, covering creative production, discovery, personalization, and editorial intelligence.Because the streaming platforms that win next aren’t the ones with the most content, they’re the ones that deeply understand it.