Cracking the Measurement Code Across CTV, Streaming, and Linear

Session details:

Although TV has gone connected, the data powering it hasn’t caught up. As ad dollars shift into CTV and streaming, some of the industry’s toughest challenges have emerged: inconsistent standards, platform silos, and a fragmented path to proving impact. Building a true full-funnel view has never been more complex.

What should a modern, trustworthy measurement framework actually look like? How do we capture and attribute reach, frequency, conversions, and ROI across a maze of publishers and platforms? How do we defend rising streaming CPMs? And how do we make sure we’re not just counting impressions, but proving real business outcomes?

Let's dig into attribution in a cross-platform world and explore how to finally connect the dots between linear and digital.