Zach Lain

Bio:

Zach is the Director of Global Data Partnerships at PepsiCo where he oversees the cross-brand and cross-market licensing, piloting, embedding, scaling, and optimizing of all new data assets entering the organization. This includes wider media use cases of advanced consumer targeting and activation; first party data generation and enrichment; digital shelf analytics; and ad verification; as well as support for supply chain, agriculture, sustainability, R&D, and other teams across the enterprise. He plays a central role in building PepsiCo�s consumer data strategy, creating opportunities to further understand snackers and soda buyers in increasingly new and novel ways. Prior to PepsiCo, Zach led data supply at a European CDP, and before that, held a variety of roles at Dow Jones, including a year working directly for the CEO and Publisher of the Wall Street Journal. Zach has a law degree from Peking University in Beijing, a master�s degree from the London School of Economics, and a bachelor�s degree from the University of Chicago. He has been to 97 countries.