Gamifying Content Consumption to Create Loyalty in AVOD

Session details:

Standing out in a saturated streaming market is increasingly difficult, with audiences fragmented across dozens of platforms. In the AVOD space,viewers often consume content without loyalty to any single platform and lack incentives to engage while advertisers are constantly seeking new ways to engage and breakthrough with audiences. In this keynote, Philippe Guelton, Global President of Canela Media, will talk about how Club Canela has broken barriers as the first loyalty platform of its kind, gamifying content consumption for streaming users, building audience loyalty and driving measurable brand impact in an era of fragmented attention and endless choice.

Philippe can also speak about using AI for content creation (for microdramas and otherwise, anything FAST related, monetization, personalization and sports!)