Harnessing the Power of Live Events and Interactive Experiences

Session details:

As live events evolve, Samsung TV Plus is redefining what it means to watch together—democratizing access to the world’s biggest cultural moments and transforming passive viewing into an interactive, “lean-in” experience. In this conversation, Takashi Nakano will share how Samsung TV Plus is empowering artists and creators to engage fans in real time through live, interactive formats such as synchronized premieres, live chats, polls, and fan-driven moments. From the service's first-ever interactive concert poll during the live-streamed Jonas Brothers concert—which drove nearly a 7x lift in CTV viewer engagement—to marquee events like the New Year’s Eve Countdown, JONAS 20: Greetings From Your Hometown, and the Rose Parade, this conversation will explore how Samsung TV Plus is creating shared cultural moments at scale and shaping the future of live entertainment and fandom.