Panel on the future of

Session details:

I would love to moderate a panel of industry executives (on the agency and vendor side) to discuss the evolution of holistic TV buying. The discussion will center around what are clients and agencies doing to reflect the changing landscape with streaming numbers surpassing linear for the first time. How are media plans changing to reflect the change in viewership, how are CTV partners reacting to position themselves for success, what is the role of FAST channels and their significant growth-are they seen as a replacement of linear TV/cable.