Stop Selling Audience. Start Selling Content Alignment.

Session details:

As traditional audience signals fade, marketers are searching for something more durable, more accurate, and more actionable.

They’re finding it in content.

This session examines why content alignment has become one of the strongest predictors of performance and brand impact and why publishers and streamers are uniquely positioned to lead this shift.

Zack Rosenberg will walk through how content communicates intent, context, and mindset far better than audience proxies ever could, and how aligning advertisers with the right content unlocks measurable results.

The takeaway is simple but powerful: the future of monetization isn’t about who your viewers are, it’s about what they’re watching.