Zack Rosenberg

Bio:

Zack Rosenberg is the Founder and CEO of Qortex, a video intelligence company focused on helping publishers, streamers, and marketers better understand the true value of content. His work is grounded in a simple belief that has become increasingly relevant as the industry evolves: content, not audience abstraction, is the most powerful signal in media.

Over the past decade, Zack has worked across video, advertising technology, and media strategy, partnering with publishers, streamers, agencies, and global brands to rethink how content is evaluated, aligned, and monetized. Under his leadership, Qortex has built technology that analyzes video at scale, translating what people watch into actionable insights that improve planning, performance, and monetization across streaming and digital video environments.

Zack is known for challenging long held assumptions about how value is created in advertising, particularly the idea that audiences are the primary product. Instead, his work focuses on elevating content itself, what it communicates, the mindset it creates, and the outcomes it drives for marketers. He works closely with publishers and streamers to help them articulate the value of their content in ways that resonate with modern demand while preserving editorial integrity.

Prior to founding Qortex, Zack held leadership roles across media and technology, giving him firsthand insight into how platforms, buyers, and sellers have historically misunderstood and mispriced content. That experience now informs his speaking and advisory work as organizations navigate the shift toward more content first and signal driven strategies.

In addition to his work at Qortex, Zack is active in building industry and local media communities, bringing together publishers, technologists, creators, and marketers to exchange ideas and challenge conventional thinking.

Zack regularly speaks with publishers and streamers about the future of video, monetization, and measurement, advocating for a world where the value creators deliver is clearly understood through the content they produce and air.