Viewing Patterns Driving Outcomes : Real ROAS in CTV

Session details:

As CTV evolves, advertisers are demanding more accountability and measurable outcomes from their campaigns. In this session, IndiCue CEO and Co-Founder Nick Frazee explores how shifting viewing patterns are redefining performance metrics in connected television. He’ll break down what real ROAS looks like in today’s ecosystem—where engagement, attention, and incremental reach matter as much as impressions. Attendees will learn how advanced measurement, transparent supply paths, and publisher-owned tech stacks are transforming CTV from a brand channel into a proven performance driver.