Leaders’ Roundtable – FAST Forward: Monetization, Engagement, and AI in the New Era of Streaming

Session details:

Join top industry leaders and experts in all things FAST for a dynamic discussion on the state of FAST as it evolves in a competitive and fragmented streaming landscape. This session will explore how platforms are driving innovation, balancing monetization with user experience, and harnessing the power of AI for smarter ad strategies. Panelists will dive into key topics, including:

• Monetization in FAST- How are FAST platforms balancing monetization through advertising while maintaining a quality viewing experience? Are there new revenue models emerging for FAST, including subscription overlays?
• Audience Engagement in a Fragmented Market- In the age of increasing content fragmentation, how are FAST platforms building loyal audiences and encouraging consistent engagement? How are data-driven insights being used to refine content and ad strategies?  
• AI and the Future of FAST – What role is AI playing in automating and optimizing ad insertion to tailor experiences for different user segments? How are platforms leveraging AI to analyze trends and viewer behavior to improve ad placement and creative strategies?