Leaders’ Roundtable: CTV Ad Tech Innovation, Attention & Engagement

Wed, Jun 17 | 04:30 PM - 05:05 PM
Full schedule

Session details:

This leaders’ roundtable brings together senior executives across platforms, ad tech, agencies, and brands to cut through the noise and debate what’s actually working today, what’s overhyped, and what innovations will truly move the needle over the next 12–24 months. 

  • Which attention signals do buyers trust today?
  • Are formats like interactive, pause ads, shoppable units, or overlays driving meaningful outcomes?
  • Which CTV ad innovations are scaling today—and which are still stuck in pilot mode?
  • What’s holding back broader adoption: UX concerns, fragmentation, measurement, or buy-side hesitation? 

Format :
Leaders' Roundtable
Track:
General Session

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