TVREV's Pre-Game Workshop: The Future of Streamonomics
Wednesday June 11, 2025 | 10:30 am - 1:00 pm MDT
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TVREV takes you behind the scenes to learn what’s really going on in the CTV and FAST space. What are the trends to watch? Which ones should you ignore? Who is setting the pace and who is just faking it? Hear from top industry pros who’ll cue you up to smash the rest of the conference.
Please note: To attend the Pre-Game Workshop, you must be a registered StreamTV Show attendee (note: Young Career Professional Passes do not include access to the workshop).
Don’t Miss Out – Pre-Game Workshop Seating Is Limited. Grab Your Pass Today and RSVP!
Pre-Game Workshop Agenda
10:30 AM - 10:45 AM | OPENING KEYNOTE: The State of Streamonomics
TVREV’s Alan Wolk presents “The State of Streamonomics”, an overview of where the industry is today and the challenges and opportunities in an industry where everything from advertising to distribution to the very operating systems the programming runs on seems to be in a constant state of flux.
Speaker: Alan Wolk, Co-Founder/Lead Analyst, TVREV
10:45 AM - 11:20 AM | PANEL: The State of FASTs
As ad-supported streaming cements itself in the ecosystem, challenges around monetization, transparency, and user experience are piling up. Are high ad loads pushing viewers away? Can AI actually improve fill rates and targeting? And who’s really making money here—aggregators or content owners? This panel breaks down the evolving FAST landscape, from regional CPM trends and revenue splits to the battle for control over data.
Moderator: Cathy Rasenberger, CEO, Rasenberger Media
Panelists:
Bernd Riefler, Founder and CEO, Veed
Geoff Spence, Vice President , Magnite Streaming
Matt Knopf, Vice President, Publisher Partnerships, LG Ad Solutions
David Purdy, Chief Revenue Officer, Stingray
Jen Gale, Director, Digital Advertising Sales, Xumo
11:20 AM - 11:35 AM | FIRESIDE: Winning at FAST: Strategies for Success
Launching a FAST channel is one thing—making it profitable is another. With competition heating up and monetization challenges growing, how do you build a sustainable strategy? Hear key insights on what works, what doesn’t, and how to navigate the shifting FAST landscape.
Moderator: Alan Wolk, Co-Founder/Lead Analyst, TVREV
Speaker: Matt Durgin, Vice President, North America Content and Services, LG
11:35 AM - 12:10 PM | PANEL: The Future of Local TV
As digital players ramp up local ad sales and create their own regional content, traditional broadcasters are at a crossroads: adapt or risk irrelevance. Is news their lifeline, and how do they measure its impact? With RSNs crumbling, could local TV reclaim its role as the home for live sports? This panel unpacks the shifting economics, ad opportunities, and innovations shaping the next chapter of local TV.
Moderator: Jason Damata, Founder and CEO, Fabric Media
Panelists:
Chris Young, Chief Financial Officer, The Weather Group
Dawn Williamson, Chief Revenue Officer, Comcast Advertising
Joel Cox, Co-Founder & EVP of Innovation & Strategy, Strategus Lab
Daniel Spinosa, President, Premion
Melinda Gladnick, Vice President, Product Management, Comscore
12:10 PM - 12:25 PM | FIRESIDE: Currency Reimagined: What Matters Most in the Age of Streaming
Moderator: Alan Wolk, Co-Founder/Lead Analyst, TVREV
Speaker: Joe Ruthruff, Senior Vice President, Product Management, Comscore
12:25 PM - 1:00 PM | PANEL: The Contextual Revolution: How AI is Rewriting the Rules of CTV Advertising
Advertisers are discovering how contextual targeting can solve a world of hurt around everything from relevance to transparency and measurement. And it’s not just about genre—contextual covers everything from emotions to actors to mood and music. We’ll look at how it’s revolutionizing streaming advertising while enabling AI-powered shoppable ads and content.
Moderator: Alan Wolk, Co-Founder/Lead Analyst, TVREV
Panelists:
Raghu Kodige, CEO & Founder, Anoki
Bill Michels, Chief Product Officer, Gracenote
Scott Dahlgren, Senior Business Development Lead, Agencies & Brands, Wurl
Marika Roque, Chief Innovation Officer, KERV
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